Privacy Policy

Mouthy is the trading name of “Mouthy Ltd”. In this Privacy Policy, we are referred to as "we", "us", "our", or "Mouthy". We talk about our website (getmouthy.co.uk) (the "Site") and our mobile application (the "App") (and anything we might provide in the future) together as Mouthy or as Mouthy’s "Platform".

At Mouthy, we are committed to safeguarding and protecting the security and privacy of your personal information. This policy (together with our Terms of Service, Cookie Policy, and any other documents referred to in it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by Mouthy. Please read this privacy policy carefully to understand the types of information we collect from you, how we use that information, the circumstances under which we will share it with third parties, and your rights in relation to the personal data you provide to us.

To visit and browse Mouthy’s website at www.getmouthy.co.uk (our “Platform”) or to use the services offered via the Platform, including but not limited to subscribing to the premium version of the Platform known as the “Mouthy Club” (as detailed in our Terms of Service) (the “Services”), you must read all of the terms and conditions contained in this policy and the other documents referred to in it. You agree that any use by you of the Mouthy Platform is an acknowledgement of your acceptance of the practices described in this policy, or where applicable, you must consent to the practices described herein. We recommend that you store or print-off a copy of the policy (including all other documents) for your records.

Please review this policy regularly, as we do update it from time to time.

Our Platform contains links to third party websites. If you follow a link to any of those third party websites, please note that they have their own privacy policies and that we do not accept any responsibility or liability for their policies or processing of your personal information. Please check these policies before you submit any personal information to such third party websites.

We never share personally identifiable user information externally, without your explicit permission - for example, we may ask if you'd like to be part of a research study where a specific research body may be able to see the information, or in the future, we may ask you if you'd like to share your Mouthy data with your dental care professional or clinical team. This would be entirely optional and we would always explicitly ask for your consent first.

In the future, we may share an overall summary of average insights (otherwise known as aggregated data) with select parties, such as primary care dental clinics/GP practices, insurance providers, and researchers, for the purpose of improving care and understanding population health challenges. The data we may share will not be personally identifiable; therefore, your personal information would never be shared in this way.

In some circumstances, we may carefully anonymise your personal data so that it can no longer be associated with you, and we may use this anonymised information indefinitely without notifying you. We use this anonymised information to analyse the impact of our Services on a population level.

We will only retain your personal information for as long as we need it unless we are required to keep it longer to comply with our legal, accounting or regulatory requirements.

Please read the full terms of our Privacy Policy below carefully. If you do not agree to the terms of this agreement, please refrain from using the Mouthy Platform in its entirety.

The Mouthy Platform is designed to comply with the following national and international legislation with regards to data protection and user privacy:

UK Data Protection Act 1988 (the “DPA”)
EU Data Protection Directive 1995 (the “DPD”)
EU General Data Protection Regulation 2018 (the “GDPR”)

Mouthy is fully GDPR compliant, meaning we take privacy, data protection, clinical safety, and usability very seriously. We want to be as clear as possible when it comes to your data and what we do with it.

The Mouthy Platform in its current form collects information from you, including things like your name, email, demographics, and oral health and related behaviours in order to tailor the information, insights, and content we provide you to be more useful. Personal data is yours, and you have a suite of rights you can exercise under the General Data Protection Regulation (EU) 2016/679 (including as it applies in the UK under the European Union (Withdrawal) Act 2018, the UK GDPR).

In certain circumstances, you have the following rights in relation to your personal data:

Right of Access to your personal data by being provided with a copy of your personal information;
Right of Rectification to correct incomplete or inaccurate personal data we hold about you. We will use reasonable endeavours to ensure that your personal information is accurate. In order to assist us with this, you should notify us of any changes to the personal information that you have provided to us by sending us a request to rectify your personal data where you believe the personal data we have is inaccurate or incomplete;
Right to Erasure of the personal data we hold about you (‘Right to be Forgotten’). Asking us to delete all of your personal data will result in Mouthy deleting your personal data without undue delay (unless there is a legitimate and legal reason why Mouthy is unable to delete certain of your personal data, in which case we will inform you of this in writing);
Right to Restriction of our handling of your personal data (for example, while we investigate your concerns about the accuracy of data, or lawfulness of a certain use);
Right to Data Portability by requesting we transfer your personal data to another data controller in a structured, commonly used and machine-readable format, where it is technically feasible for us to do so and the processing is based on consent or contractual performance;
Right to Object to how we are using your personal data or to the further use of your personal information, including the right to object to marketing from us;
Right to Withdraw your consent to us handling your personal data; and
Right to Complain by lodging a complaint to the Information Commissioner's Office (ICO), although we encourage our customers to engage with us in the event they have any concerns or complaints.

Please keep in mind that data protection law is complicated, and these rights won’t always be available to you all of the time.

If you want to exercise any of these rights in relation to the personal information we hold about you, or if you have any questions on our policies or would like help with something, please email us at hello@getmouthy.co.uk. We will respond to user data requests as quickly as possible, with a maximum turn around time of 2 months.

If you have any concerns, you have the right to lodge a complaint with a data protection supervisory authority. The ICO is the supervisory authority in the UK and can provide further information about our rights, an organisation's obligation in relation to your personal information, as well as deal with any complaints that you may have.

You can visit their website at www.ico.org.uk. Our registration details with the ICO can be found here.

If you are outside the UK, you can find your local data protection authority here.

We will not ordinarily charge you in respect of any requests we receive to exercise any of your rights detailed above; however, if you make excessive, repetitive or manifestly unfounded requests, we may charge you an administration fee in order to process such requests or refuse to act on such requests. Where we are required to provide a copy of the personal data undergoing processing this will be free of charge; however, any further copies requested may be subject to reasonable fees based on administrative costs.

Asking us to stop processing your personal data or deleting your personal data will likely mean that you are no longer able to use Mouthy’s Services, or at least those aspects of the Services which require the processing of the types of personal data you have asked us to delete, which may result in you no longer being able to use the Services.

Where you request Mouthy to rectify or erase your personal data or restrict any processing of such personal data, Mouthy may notify third parties to whom such personal data has been disclosed of such request. However, such third parties may have the right to retain and continue to process such personal data in its own right.

We may collect and process information about you or others that you provide to us or that we collect about you. What personal data we collect and how we use it will depend on how we’re interacting.

This policy will apply to you in the following interactions:

When you visit our Platform, and:
1. you browse the Mouthy website (www.getmouthy.co.uk) and consent to our use of cookies;
2. you sign up to receive offers, news and updates, or other marketing from Mouthy by filling out forms on our website; and/or
3. you correspond, contact or engage with us by phone, email, or otherwise.
When you complete any surveys created by Mouthy that we use for market research purposes (although you do not have to fill these in if you do not want to).
When you register to use our Services.
When you use our Services.
When you attend one of our events.

You must have obtained clear permission from the individuals whose data you provide us with before sharing that data with us.

For the avoidance of any doubt, any reference in this privacy policy to your data shall include data about other individuals that you have provided us with.

Use of personal information under the General Data Protection Regulation (EU) 2016/679 (including as it applies in the UK under the European Union (Withdrawal) Act 2018, the UK GDPR), must be justified under one of a number of legal “grounds” and we are required to set out the ground in respect of each use of your personal data in this policy. These are the principal grounds that justify our use of your information:

Consent: where you have consented to our use of your information (you are providing explicit, informed, freely given consent, in relation to any such use and may withdraw your consent in the circumstance detailed below by notifying us);
Contract performance: where your information is necessary to enter into or perform our contract with you;
Legal obligation: where we need to use your information to comply with our legal obligations;
Vital interests: where we need to use your information to protect your vital interests;
Legitimate interests: where we use your information to achieve a legitimate interest and our reasons for using it outweigh any prejudice to your data protection rights; and
Legal claims: where your information is necessary for us to defend, prosecute or make a claim against you or a third party.

We have set out the relevant legal reason, called our 'lawful basis', for each way that we use the personal information we collect about you below and also go through each of the ways in which you may interact with our Platform, the information we may collect during this interaction and how we may use that information.

1.1 When you browse our website and consent to cookies

Information we may collect:
The Mouthy website (www.getmouthy.co.uk) is hosted by Squarespace and uses cookies and similar technologies, which are small files or pieces of text that download to a device when a visitor accesses a website or app. This means that if you browse our website, Squarespace will automatically collect information from you each time you do so.

Squarespace collects technical information about you and how you use our website when you visit, including the following personal data:

Information about your browser, network and device
Web pages you visited prior to coming to this website
Web pages you view while on this website
Your IP address

How we use this information:
Squarespace needs the technical information it collects to run this website, and to protect and improve its platform and services. Squarespace analyses the data in a de-personalised form.

Our lawful basis for using this information:
We do this in our legitimate interests, where we have considered these are not overridden by your rights. We rely on your consent to place non-essential cookies.

Cookies do not provide us or any third party with any personally identifiable information. You can change or block cookies in your browser settings. Cookies do not harm your computer or impact your online security.

More detail on the information we collect and how we do this is available under our Cookie Policy.

1.2 When you sign up to receive marketing from us

Information we may collect:
When you submit information to this website via webform, we collect the data requested in the webform in order to track and respond to your submissions. This information may include:

First and last name
Email address

We may also collect marketing preferences, which are our records of what information you would or would not like to receive from us, and if you have opted out of any direct marketing.

We share this information with Squarespace, our online store hosting provider, so that they can provide website services to us. We also share this information with Typeform for processing and storage, a third-party service provider we use to create surveys and conduct our market research surveys.

How we use this information:

Send you offers, updates, promotions, newsletter(s), insights and other marketing emails related to Mouthy.
Send you personalised marketing related to Mouthy, for example about new features we think you may be interested in or habits you've set.
Send you surveys, competitions, promotional campaigns, offers or other occasional activities.
Ask you for feedback, including through surveys and other marketing research.
To send you details about our own or unrelated services or products or special offers and discounts which are being provided by our selected business partners.

Where required by law, we will ask your consent at the time we collect your data to conduct any of these types of marketing.

Where required by law, we will ask for your consent at the time we collect your data to conduct any of these types of marketing activities.

We may send these marketing communications via push notifications, emails or texts, depending on your preferences.

Our lawful basis for using this information:
When we send you marketing communications to promote Mouthy, we only reach out to people who have consented by signing up to receive these marketing communications. This consent can be withdrawn at any time.

We also rely on our legitimate interests to promote our business and market our products and services in certain circumstances, where we have considered these are not overridden by your rights (for example, if you agree to marketing when you begin a paid subscription).

You can opt-out of or unsubscribe from further marketing at any time by responding to any email you receive from us to tell us you wish to unsubscribe or by emailing hello@getmouthy.co.uk.

1.3 When you correspond, contact or engage with Mouthy

Information we may collect:

Your contact information and communications information.

Contact information includes basic contact information you provide, for example:

first and last name
email address
phone number(s)
social media handle (for example, if you engage with us on social media)

Communications information includes:

whether you’ve contacted us by phone, email, via our ‘contact us’ page, or via social media
your query and correspondence with us, for example if you get in touch with us to ask about a subscription or to report a problem with our Site
emails
texts, in-app messaging and other digital messaging
calls
letters
any in-person conversations you have with us

How we use this information:

Contact you if you have asked us to do, including to respond to your queries, troubleshoot problems, respond to your report of a problem with our website or Services, and/or help with any issues you may have with our Services.
Provide you with information you might request about our Services.
Provide you with technical and other service updates (for example, if we update our Terms of Service).

Our lawful basis for using this information:
We have a legitimate interest in properly responding to your query. We may also do this to take steps to enter into any contract with you or to fulfil our obligations under any contract with you (including our Terms of Service). Where required, we may do this with your consent.

Information we may collect:

Your contact information (as detailed above)
Your age and gender
Your city location or postcode (optional, for data-driven comparison)
Your oral health habits and preferences.

These surveys are optional and you do not have to respond to these if you do not want to.

Mouthy currently uses Typeform to create and conduct our market research surveys, a third-party site that uses cookies and similar technologies and which processes and stores the survey responses. Typeform doesn't capture any information that isn't asked on the form. You can review Typeform’s privacy policy here.

How we use this information:
We use this information to conduct market research, data analysis and data statistics, and to create derived, anonymised and aggregated data to improve our Services.

Our lawful basis for using this information:
We do this in our legitimate interest to administer and improve our Services.

To access and use the premium version of the Mouthy Platform, known as the Mouthy Club, and to register for and receive the Mouthy Club’s service offerings, you must create a Mouthy Club Account.

Information we may collect:
When you register for an Account and buy a Mouthy Club subscription on this website, we collect personal information from you to fulfil the order and to improve our checkout experience and customer service. We may collect information required to register an Account with us and start your subscription, including:

First and last name
Email address
Billing and shipping address
Phone number
Details relating to your subscription
Payment information

We share this information with Squarespace, our online store hosting provider, so that they can provide website services to us, including exclusive member site hosting services.

As you go through checkout, this site may auto-complete your shipping and billing address by sharing what you type with the Google Places API and returning suggestions to you to improve your checkout experience.

We use Squarespace Payments as our payment solution. Squarespace Payments is a fully integrated, native payment solution provided to us by our online store service provider Squarespace. Our privacy policy applies only to our website, so if you are concerned about your privacy when you click on a Squarespace Payment link, please review their privacy policy, linked here.

Squarespace Payments makes use of the following third party service providers which will also receive your personal information and process it in accordance with their privacy policies:

Stripe - payment processing services. You can read Stripe’s privacy policy at www.stripe.com/privacy.
Sift - fraud monitoring and detection services. You can read Sift’s privacy policy at www.sift.com/legal-and-compliance/service-privacy-notice.

Payments for the Quarterly Subscription are only taken on the first day that each Quarterly Subscription starts i.e. every three months.

We may email you with messages about your order or account activity. For example, we may email you to tell you that:

You’ve created a customer account
Your customer account password has been reset or updated
You’ve made a subscription purchase
Your order has been fulfilled

It’s not possible to unsubscribe from these messages.

We share your contact information with Squarespace, our website hosting provider, so they can send these emails to you on our behalf.

How we use this information:
We use this information in order to create your Mouthy Club Account and enable the delivery of our Services to you.

Our lawful basis for using this information:
We do this to comply with our contract with you under our Terms of Service, including in respect of payment processing. We may also do this in our legitimate interests.

Information we may collect:
Your first and last name, address, email address and phone number. This includes when you join one of our events, a third-party event we also attend or a virtual event online.

How we use this information:
We do this to run our events, which you consented to attend either by signing up for or attending the event(s).

Our lawful basis for using this information:
We collect this information because it is in our legitimate interest to know who’s attending our events in order to have a more targeted promotion of our business.

1. Consent:

We'll use your personal information to send you promotional or marketing content (for example, updates or newsletters) if you have consented (where required by law).
We may also send direct marketing based on our legitimate interests (see below).
You can opt-out of further marketing at any time by selecting the "unsubscribe" link at the end of all our promotional updates and marketing to you.
We also rely on consent for some of the cookies we use (see our Cookie Policy for more detail).

2. Contract:

We use your personal information if it is necessary to perform a contract you have with us (for example, under our Terms of Service), or if you have asked us to take specific steps before entering that contract. We may send you service updates based on your contract with us (for example, about your subscription payments).

3. Legitimate interests:

Mouthy collects only the minimum information needed to provide our Services. We may use your personal information if it is necessary for our legitimate interests or the legitimate interests of a third party, provided those interests are not outweighed by your rights and interests. Our legitimate interests include:

3.1 Administering, improving and expanding our Platform and services

Getting your feedback and reviews
Providing our Platform, and ensuring technical bugs are identified and resolved
Gathering information and developing insights about how use Mouthy, including aggregating individuals' data
Developing and improving Mouthy
Customising Mouthy for our users
Implementing and improving our security measures
Growing our business and informing our marketing strategy

3.2 Marketing and advertising

Marketing and promoting Mouthy to an organisation you work for or that you provide services to

Measuring or understanding the effectiveness of advertising we serve to you and others and delivering relevant advertising to you (including when you visit other websites)

3.3 Fulfilling agreements with another organisation

Complying with any agreement we may have with an organisation you work for or provide services to

Enforcing or applying our terms or other agreements with you or with an organisation you work for or provide services to

In each case, these legitimate interests are only valid if they are not outweighed by your rights and interests. If you would like further information about how we assess our legitimate interests, please contact us at hello@getmouthy.co.uk. The Mouthy DPO (data protection officer) is Victoria Wilson. If there are material changes to how we collect user data, user consent will be re-obtained.

4. Legal obligation:

We may need to process your personal information to comply with our legal obligations, including under applicable UK law, and/or any court orders. This may include compliance with know-your-client and anti-money laundering rules.

We also use different types of cookies on our Platform – we explain this in our Cookie Policy.

We may disclose your personal information to our service providers and business partners, including: Squarespace, Stripe, and Typeform (to assist us in performing any contract we enter into with them or you, including providing the Platform and the Services it enables), analytics providers, including Google and Squarespace (to assist us in the improvement and optimisation of the Platform) and/or a member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

We may share your personal information with the following third parties:

1. Service providers

We may share your personal information with our service providers for the performance of the contract we enter into with them or you. Service providers are organisations who support the services we offer through the Platform. They include joint developers, suppliers, subcontractors, auditors, legal advisers and other professional advisers. Our service providers only process your personal information on our behalf, following our instructions and data protection law.

Service providers help us with things like website and data hosting, distributing communications, distributing and collecting market research, supporting or updating marketing lists, customer service, facilitating feedback on our services, digital invoicing and payment processing providers, and IT support services.

The following organisations (which may be third party suppliers, agents, sub-contractors and/or other companies in our group) will only use your information to the extent necessary to perform their support functions.

1.1 Squarespace and related service providers
Mouthy’s website collects personal data to power our site analytics. We share the following information with Squarespace, our website analytics provider, to learn about site traffic and activity:

Information about your browser, network, and device
Web pages you visited prior to coming to this website
Your IP address

This information may also include details about your use of this website, including:

Clicks
Internal links
Pages visited
Scrolling
Searches
Timestamps

We share site analytics information with Squarespace as our website analytics provider to learn about site traffic and activity.

Squarespace serves font files from and renders fonts using Google Fonts and Adobe Fonts. These third parties may receive personal information about you, including:

Information about your browser, network, or device
Information about this site and the page you’re viewing on it
Your IP address

We use this information to properly display our Squarespace-hosted website to you.

1.2 Mailchimp
Mailchimp assists us in sending you emails when you sign up to receive our newsletter.

2. Clinical partners

We may share an overall summary of average insights (otherwise known as aggregated and anonymised data) with our clinical partners (including other primary care providers, primary care dental clinics, health insurance providers, and clinical researchers). This will usually relate to the data we collect whilst conducting market research and whilst performing our Services, and is purely for the purpose of improving care and understanding population health challenges. The data is not personally identifiable; therefore, your personal information would never be shared in this way.

If we wish to provide any personal information which is not anonymised, we will provide detailed privacy information at the time (including individual opt-ins where applicable). Personally identifiable user data will not be shared outside of Mouthy without explicit user permission.

3. Promotional events, marketing organisations, and partners

We do not sell data for marketing purposes but may share your data with an event organiser, including where we run workshops with co-presenters. We will always tell you before (usually on the event registration form), and you will be given a chance to opt out before we do this.

We may share your personal information with a partner organisation if we run surveys, competitions, promotional campaigns, offers or other occasional activities and you opt-in (for example, if you chose to enter a prize draw we manage with the partner organisation). We will provide more detailed privacy information at the time these activities are run.

4. Regulators, authorities, and/or enforcement agencies

We may share your personal information with regulators, authorities, and/or enforcement agencies if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of our clients or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection.

This includes any person to whom disclosure is necessary for us to protect our rights, property, or safety, our clients, or other third parties, and to enforce our rights under this Notice or under any agreement (for example, our Terms of Service) with you. This includes exchanging information with other companies and organisations for the purposes of detecting and preventing fraud and cyber-crime.

This also includes if we are required to do so by court order or if we are under a duty to disclose your information in order to comply with (and/or where we believe we are under a duty to comply with) any legal obligation. This includes exchanging information with law enforcement agencies, regulators, or other similar government bodies.

5. Prospective investors, sellers or buyers

We may share your personal information with our potential investors under our legitimate interest to ensure our business can grow. We may share your personal information with prospective buyers of our business under our legitimate interest to ensure our business can be continued by the buyer. We may share your information with potential sellers if we buy any business or assets under our legitimate interest to ensure our business.

The Mouthy website links or embeds the content of other websites. The websites will have their own privacy information, which you should read before using or sharing personal information with the site.

Our privacy policy applies only to our website, so if you are concerned about your privacy when you click on a link to another website, please read their privacy policy, linked here:

Typeform: www.admin.typeform.com/to/dwk6gt/
Squarespace: www.squarespace.com/privacy
Stripe: www.stripe.com/gb/privacy
Mailchimp: www.intuit.com/privacy/statement/

We are not responsible or liable for these websites, any content on them, or their policies and notices. A link does not mean we endorse the views of the linked website. We have no control over the availability of any of these websites.

We store your data on our data storage cloud in the United Kingdom. Mouthy is based in the United Kingdom. We may transfer your personal information outside the UK (or, if you are in the EEA, outside of the EEA):

to store it
so we can provide our Platform and Services to you;
to support the operation of our business, where this is in our legitimate interests and we have concluded these are not overridden by your rights; and/or
where we are legally required to do so.

We will put legal protections in place to safeguard personal data transfers in compliance with data protection laws.

Your personal information may be accessed by staff or suppliers in, transferred to, and/or stored at, a destination outside the European Economic Area (EEA) in which data protection laws may be of a lower standard than in the EEA. Regardless of location or whether the person is an employee or contractor, we will impose the same data protection safeguards that we deploy inside the EEA.

Certain countries outside the EEA have been approved by the European Commission as providing essentially equivalent protections to EEA data protection laws and therefore no additional safeguards are required to export personal information to these jurisdictions. In countries which have not had these approvals, we will either ask for your consent to the transfer or transfer it subject to European Commission approved contractual terms that impose equivalent data protection obligations directly on the recipient, unless we are permitted under applicable data protection law to make such transfers without such formalities.

Please contact us if you would like further details of the specific safeguards applied to the export of your personal data.

We update our partners and service providers as we grow, and will update this policy regularly. For more information about how we currently transfer and protect data, please hello@getmouthy.co.uk.

All information you provide to us is stored on our servers. Our website uses secure end-to-end encryption to protect your information. All connections into our platform are secured using industry standard security and encryption.

All data we capture is stored in secured databases and data storage systems with strict access limitations. All data access requests are logged and monitored in accordance with any threat detection policies.

Unfortunately, the transmission of information via the internet is not completely secure. We do our best to protect your personal information, but we cannot guarantee the security of your data transmitted to us, any transmission is at your own risk. Once we have received your information, we use strict procedures and security features to try to prevent unauthorised access.

No data transmission over the internet or website can be guaranteed to be secure from intrusion. However, we maintain commercially reasonable physical, electronic and procedural safeguards to protect your personal information in accordance with data protection legislative requirements.

All information you provide to us is stored on our or our subcontractors’ secure servers, and accessed and used subject to our security policies and standards.

We use hosted servers (such as Squarespace and Typeform) in the course of our business, including for the permission of marketing and sales activity. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential and for complying with any other security procedures that we notify you of. We ask you not to share your password with anyone.

We will hold the above information for as long as is necessary in order to conduct the processing detailed in the table above, deal with any specific issues that may raise, or otherwise as is required by law or any relevant regulatory body.

We will usually keep personal information:

for as long as necessary for the original reasons we collected it (for example
for as long as you have an account with us), and
for up to six years after that to identify any issues and resolve any legal proceedings.

We may keep your personal information for a longer period:

in the event of a complaint,
if we reasonably believe there is a prospect of legal proceedings,
if we are aware of pending or ongoing legal proceedings, or
in some circumstances, if applicable law says we must.

Once your account is terminated or deactivated, we shall delete the personal data relating to your account within twelve (12) months. We will keep it for this time in case you wish to return to us at a later date; however, if you would like your personal data deleted sooner than this please notify us in writing and we will do so. Please note that some personal data may need to be retained for longer than this to ensure Mouthy can comply with applicable laws and internal compliance procedures, including retaining your email address for marketing communication suppression if you have opted not to receive any further marketing.

If you have opted into receiving marketing from us but later decide to opt out (or object to any other use of your personal information), we may keep a record of your opt-out or objection so we can respect your preferences.

If information is used for two purposes, we will retain it until the purpose with the latest period expires but we will stop using it for the purpose with a shorter period when that period expires.

We restrict access to your personal information to those persons who need to use it for the relevant purpose(s). Our retention periods are based on business needs and your information that is no longer needed is either irreversibly anonymised (and the anonymised information may be retained) or securely destroyed. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the personal risk or harm from unauthorised use or disclosure, the purpose for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

We will not sell your personal data (or any other data you provide us with) to third-parties; however, we reserve the right to share any data which has been anonymised and/or aggregated. You acknowledge and accept that we own all right, title and interest in and to any derived data or aggregated and/or anonymised data collected or created by us.

We may anonymise your personal data to create anonymised data (like aggregated statistics). You cannot be identified from anonymised data, and it cannot be reverse engineered to re-identify individuals. This kind of data is no longer personal data.

We may keep and use this anonymised data to help us provide, develop and improve our Platform and services, including to:

better understand how people use Mouthy;
develop useful insights and improvements to Mouthy; and/or
to provide partners or academic organisation with insight into service usage and aggregated outcomes information.

We may update this policy from time to time to reflect changes in our practices or legal requirements and will post any changes on this page. If we make any substantive or material changes, we will notify you through email or website pop-ups.

We encourage you to review this policy from time to time to stay informed of how we are processing your information. This policy was last updated on the 13th of March 2024.

We would love to hear from you. If you have any questions, concerns, or requests regarding this policy or our data security practices, please contact us at hello@getmouthy.co.uk.

For the purpose of the relevant data protection legislation, the data controller is Mouthy Ltd (company no. 14255594) with registered address at 37 Rathbone Place, Soho, London, United Kingdom, W1T 1JZ.

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For detailed information on the cookies we use and the purposes for which we use them see our Cookie Policy.

Privacy Policy

Mouthy Ltd data security and privacy policy

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